A riad is a traditional Moroccan townhouse built inwards around a central courtyard with a fountain, citrus trees and a sky-open atrium. From the lane it looks anonymous — a single carved door in a tall mud-brick wall. Step inside and the temperature drops five degrees, the noise of the souk disappears, and you are standing in a private oasis that has not changed architecturally in 400 years.
In Marrakech, riads cluster in the historic medina — the walled old city around Jemaa el-Fna — and most have been restored over the past 20 years into 4-to-12-room boutique guesthouses. Their owners are usually French, Moroccan or expat couples who run them as small, owner-hosted businesses rather than chain hotels.
Almost every riad has the same anatomy: a tiled courtyard with the fountain, a small plunge pool, two or three floors of rooms looking down on the courtyard, and a rooftop terrace where breakfast is served and where you will spend every sunset of your trip.